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The upcoming Samsung Galaxy S24 might mark the inception of Samsung’s ‘AI phone’ era – let’s delve into what this entails

Trademark Applications for Samsung Galaxy S24 Hint at a Major AI Focus, Redefining the Smartphone Landscape”

Samsung has recently made waves by revealing plans to integrate generative AI into its upcoming smartphones. With trademark applications for ‘AI Phone’ and ‘AI Smartphone’ filed in the EU and UK on November 24, all signs point to the Samsung Galaxy S24 being the first in its lineup to carry the ‘AI phone’ mantle. The expected launch on January 17 suggests that these trademarks are directly tied to the flagship S24 series.

While the granting of these trademarks remains uncertain, Samsung’s strategic direction is evident – AI will take center stage in the Samsung galaxy S24 series, potentially setting a trend for smartphones throughout 2024. But what does this ‘AI’ branding truly entail? While past Samsung phones have featured AI-powered functions, the difference this time is the integration of AI into the core of Samsung’s flagship phones, moving beyond being merely an add-on.

Samsung Galaxy S24

Samsung’s commitment to deep integration of generative AI is highlighted by the development of Samsung Gauss, an on-device LLM (large language model) named after mathematician Carl Friedrich Gauss. This powerful AI promises to enhance offline virtual assistance, automatic document summaries, image generation, and more. The recent trademark applications for ‘Magic Pixel,’ ‘Flex Magic,’ and ‘Flex Magic Pixel’ suggest potential new generative AI imaging features.

Despite leaks indicating minor design changes, such as a more flat-edged display, the real transformative elements are expected to be beneath the surface, complemented by the Snapdragon 8 Gen 3 chipset. With global smartphone sales facing a decline, major brands are on the lookout for innovative features to reignite consumer excitement and drive upgrades. Samsung’s trademark applications signal that on-device AI might be the key feature for the S24 series in January, potentially even introducing a subscription add-on.

The critical question revolves around the practical utility of these AI-powered features in real-world scenarios. Qualcomm’s Snapdragon 8 Gen 3 chip showcased impressive AI capabilities, including image creation and manipulation. However, Samsung needs to craft compelling and genuinely useful features around these capabilities to make the S24 series stand out.

Qualcomm's Snapdragon 8 Gen 3

As the S24 series launch approaches on January 17, all eyes are on Samsung to reveal the extent of its AI integration and the innovative features it plans to introduce. This event is likely to set the stage for major smartphone launches in 2024. Brands like Honor are already banking on on-device LLM for features in phones like the Magic 6, while early iOS 18 rumors hint at Apple’s foray into AI-powered features, possibly unveiled at WWDC 2024 in June. The era of AI in smartphones is about to unfold, and Samsung’s move with the Galaxy S24 could be the catalyst for a new wave of innovation across the industry. Let the AI games begin.

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